Dunkin’ Fall Favorites: Twitter Video

This assignment entailed converting a static photo ad to a dynamic video optimized for Twitter

This original ad was served to me on Twitter.

Keeping the original concept of the ad and converting it to video could improve engagement, so long as it followed some cardinal Twitter Flight School suggestions. Those suggestions include:

1. Keep the video between 6 and 15 seconds
2. Use strong branding
3. Enable the viewer to get the message even with sound off

With these criteria in mind, I created a new video concept that would utilize both UGC and company images.

Fall_Together_at_Dunkin_.mp4